2017
Print / packaging / branding / transmedia
Offsides
– investigating the dark margins of soccer
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Related projects: Placeholder Two, Placeholder Three.
IDEA
We were asked to reinterpret the essence of the acclaimed French fashion house Paco Rabanne through a full rebranding. Working closely with the label’s creative director Julien Dossena, we developed a comprehensive brand system – including new logo marks, typography, packaging, accessories, print collateral, campaigns, a website and art direction – to coincide with the opening of Paco Rabanne’s first new shop in ten years, designed by OFFICE.
DESIGN
Working closely with the label’s creative director Julien Dossena, we developed a comprehensive brand system – including new logo marks, typography, packaging, accessories, print collateral, campaigns, a website and art direction – to coincide with the opening of Paco Rabanne’s first new shop in ten years, designed by OFFICE.
DESIGN
We were asked to reinterpret the essence of the acclaimed French fashion house Paco Rabanne through a full rebranding. Working closely with the label’s creative director Julien Dossena, we developed a comprehensive brand system – including new logo marks, typography, packaging, accessories, print collateral, campaigns, a website and art direction – to coincide with the opening of Paco Rabanne’s first new shop in ten years, designed by OFFICE.
KEYWORDS
- Contemporary
- Breaking the grid
- Tranditional
- Cornerston
- Bridge
- Urban
- Graphic Design
DESIGN
We were asked to reinterpret the essence of the acclaimed French fashion house Paco Rabanne through a full rebranding. Working closely with the label’s creative director Julien Dossena, we developed a comprehensive brand system – including new logo marks, typography, packaging, accessories, print collateral, campaigns, a website and art direction – to coincide with the opening of Paco Rabanne’s first new shop in ten years, designed by OFFICE.
CONCEPT
We were asked to reinterpret the essence of the acclaimed French fashion house Paco Rabanne through a full rebranding. Working closely with the label’s creative director Julien Dossena, we developed a comprehensive brand system – including new logo marks, typography, packaging, accessories, print collateral, campaigns, a website and art direction – to coincide with the opening of Paco Rabanne’s first new shop in ten years, designed by OFFICE.
2017
by Duy Đào
hi@duydao.net
626.524.6867
2017
Print / packaging / branding / transmedia
National Media Museum
Paragraph ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Paragraph ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Paragraph ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Ut enim ad minim veniam.
IDEA
We were asked to reinterpret the essence of the acclaimed French fashion house Paco Rabanne through a full rebranding. Working closely with the label’s creative director Julien Dossena, we developed a comprehensive brand system – including new logo marks, typography, packaging, accessories, print collateral, campaigns, a website and art direction – to coincide with the opening of Paco Rabanne’s first new shop in ten years, designed by OFFICE.
DESIGN
We were asked to reinterpret the essence of the acclaimed French fashion house Paco Rabanne through a full rebranding. Working closely with the label’s creative director Julien Dossena, we developed a comprehensive brand system – including new logo marks, typography, packaging, accessories, print collateral, campaigns, a website and art direction – to coincide with the opening of Paco Rabanne’s first new shop in ten years, designed by OFFICE.
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